Case Study #2
In today’s hyper-competitive environment it can be difficult to generate card program growth. Despite a desire to make more of a profitable, albeit undersized, program this issuer had difficulty getting its efforts organized and all internal voices in agreement on what was needed for success. TRK Advisors provided an initial deep-dive into all levels of program performance, benchmarking to identify the most fruitful areas of opportunity, and identification of critical next steps to move forward. This provided all that the institution needed to align all constituencies into a common viewpoint and agree to the resource commitments needed to finally achieve success with their program.
For the first time the management team had a shared and thorough understanding of their program and its place in the overall market. This, coupled with the related action plans, enabled them to finally make important product changes and create a real marketing plan. The results: above-market growth rates for the first time in memory.