Case Study #2
This client asked TRK Advisors to survey market options, as they had determined after much soul-searching that they lacked the expertise required in today’s credit card market, and were unlikely to commit to covering this gap. We developed several offers and delivered a full analysis comparing each, as well as reviewing what staying in the current structure would mean. This allowed to client to reaffirm that they preferred the agent decision. The most competitive offers were selected to provide a full RFP response and presentation, and the best fit was selected to initiate a long-term relationship.
In addition to receiving a better-than-expected financial outcome which matched the client’s cash-flow timing preferences, it has also been reported that the resulting product set, rewards program and servicing functionality were dramatically improved under the new program. Cardholder servicing channels and functionality improved, and sales support became stronger. A careful process resulted in a great outcome which matched their strategies and resources.