TRK Advisors
Our consulting expertise provides our clients with specific, actionable tactics that are targeted to their individual goals. Our deep experience and engagement across the industry allow us to provide the highest value work to any card issuer in any situation, including:
- Program strategic and performance reviews
- Deep dive performance analysis and peer benchmarking
- Product set upgrades and migration plans
- Reward program development and optimization
- Profitability analysis and alternative scenario sensitivities
- Evaluation of affinity or cobrand opportunity analysis (including RFPs)
- Impact analysis, forecasting and planning support
- Credit card product set design or redevelopment
- Portfolio and customer base segmentation and stimulation plans
- Marketing plan development (both new accounts and portfolio management)
- Program analytics to calibrate risk-to-return levels
- Development of ‘fresh start’ (de novo) credit card programs
- Merger preparation and consolidation into a common program and platform
- Processor evaluation and RFP guidance
- Custom research of all varieties