TRK Advisors

Our consulting expertise provides our clients with specific, actionable tactics that are targeted to their individual goals. Our deep experience and engagement across the industry allow us to provide the highest value work to any card issuer in any situation, including:

Program strategic and performance reviews
Deep dive performance analysis and peer benchmarking
Product set upgrades and migration plans
Reward program development and optimization
Profitability analysis and alternative scenario sensitivities
Evaluation of affinity or cobrand opportunity analysis (including RFPs)
Impact analysis, forecasting and planning support
Credit card product set design or redevelopment
Portfolio and customer base segmentation and stimulation plans
Marketing plan development (both new accounts and portfolio management)
Program analytics to calibrate risk-to-return levels
Development of ‘fresh start’ (de novo) credit card programs
Merger preparation and consolidation into a common program and platform
Processor evaluation and RFP guidance
Custom research of all varieties